Savannah, Georgia, renowned for its charming streets and rich history, is witnessing a cultural renaissance in its music scene. Gabriela Nuno from Live Like Locals Savannah and Live Like Locals Latinos recently sat down with Aaron Jennings, a dynamic 29-year-old entrepreneur, to discuss the evolving landscape of the city’s music industry post-COVID.

The Impact of COVID-19 on Savannah’s Music Scene

According to Jennings, the pandemic significantly altered various industries, with Savannah’s music scene experiencing notable changes. “We have a lot more musicians and artists coming to Savannah, whether they’re just visiting or coming to actually live here and create a career,” he shared. This influx has transformed Savannah from a tight-knit community of musicians to a burgeoning hub of artistic activity.

Career Shifts and New Opportunities

For Jennings, the pandemic marked a pivotal moment in his career. He was completing his master’s in jazz studies and performance at New York University when COVID-19 struck. Despite the challenges, he found an incredible opportunity with the Savannah Music Festival Jazz Academy. “This opportunity has allowed me to step into not only being an administrator but also continuing to cultivate my love for jazz and educating the next generations of musicians,” Jennings explained. His work with students from diverse backgrounds, ranging from grades five through twelve, has been a deeply rewarding experience.

Encouraging Young Musicians and Entrepreneurs

Jennings emphasized the importance of connections and relationships for young musicians and entrepreneurs. He advised, “You have to be willing to reach out to folks and get connected with other local musicians. It’s all about connections and relationships.” Savannah offers a fertile ground for budding musicians to start small and gradually build their careers, benefiting from the supportive and growing local music community.

The Role of Media Companies in Promoting Local Arts

In a follow-up discussion, Jennings highlighted the crucial role of media companies like Live Like Locals in promoting local arts. “Promoting whatever is being done in the city and connecting with organizations like the Savannah Music Festival and Savannah Jazz can significantly help in bringing the arts and the world of music to Savannah,” he stated.

A Bright Future for Savannah’s Music Scene

Born and raised in Savannah, Jennings is passionate about his hometown and its potential. After completing his education in Jacksonville and New York City, he returned to Savannah and has been an integral part of its music scene for the past four years. Now, as he transitions into becoming a booking agent and manager for jazz artists, Jennings remains committed to fostering the city’s musical talent.

In conclusion, Aaron Jennings’ journey and insights underscore the vibrant and evolving nature of Savannah’s music scene. His story is a testament to the power of resilience, connections, and community support in the arts. For young musicians and entrepreneurs looking to make their mark, Savannah offers a welcoming and dynamic environment to grow and thrive.